After beginning his career at Ogilvy & Mather in New York, Larry rose through the ranks at global agencies such as Leo Burnett, DDB, and Foote, Cone & Belding, where he spent his last stint as an Executive Creative Director and ran nearly $500 million in annual advertising. Becoming one of four partners in THINK New Ideas, an agency created to combine global marketing capabilities with bleeding-edge technology, Larry helped grow the agency to 700 employees in the US and Europe within five years before the company was acquired. A sampling of his clients includes McDonalds, American Express, Honda, Mazda, Universal Studios, Coke, Pepsi, and Oracle.
In addition to helping brands, products, and companies Larry has had a strong commitment to working for organizations that bring positive impact to the world. This includes extensive work in the environment, early child education, healthcare, and international labour and human rights. As the head of Hollywoods Earth Communication Office, for example, Larry created films seen by over a billion people a year in a hundred countries. His work has been celebrated in such varied and distinct places as the Harvard Business Review, Esquire, and Advertising Age and been nominated for Emmy and Grammy awards in addition to winning hundreds of advertising awards. He has also been honored at the United Nations for his work on the environment, and currently sits on boards of Oceana, WILD, 1 For The Planet, and the National Marine Sanctuaries.
Peter was born in South Africa, raised and educated in England, and began his advertising career in the US, advancing to hold positions such as CEO of J. Walter Thompson West, President of Della Femina McNamee, Los Angeles, and Managing Partner at Bozell in Irvine, California. Peter ran companies with over $200 million in billings, managing accounts in every category from automotive to packaged goods, entertainment to financial services, and airlines to alcoholic beverages. Former clients include Taco Bell, 20th Century Fox, Transamerica, Isuzu, Ralston Purina and Singapore Airlines.
In addition to his corporate advertising career, Peter has run his own agencies, Stranger and Associates and Rabuck/Stranger. His deep connection to the environment, education and the arts are reflected in the organizations for which he has consulted and those on whose boards he has served. Consultancies include The Rocky Mountain Institute, The Forum for Education and Democracy, the WILD Foundation, the Green LA Coalition, and Esalen Institute. He is on the advisory board of Oceana and is a Trustee of the WILD Foundation. For 12 years he was a Trustee of Pitzer College, and for 10 years he was a Director of the Los Angeles Opera, where he was also Chairman of its Marketing Committee. He is a founding Director of CityLife Downtown Charter School in Los Angeles and a Founding Director of The Oaks School in Hollywood.